About the Founder

An accomplished leader and dynamic international speaker and Gold award winner Author, Asmait Yohannes overcame countless challenges and obstacles in pursuit of her lifelong dream of becoming a CEO. Her path to entrepreneurial freedom began when she successfully transitioned from a career in nursing to an executive post as a vice-chair in corporate health care, where she rose through the ranks in a highly competitive, male-dominated environment. Today, Asmait brings that collective business knowledge, fiscal expertise, and leadership to her role as founder and CEO of her own company, Asmait Skin Care and Design, LLC.

Asmait credits her perseverance and success to the remarkable resilience of her mother and grandmother who taught her to bounce back from every fallout in life, to always adore herself and stay true to who she aspires to be, to know when to eliminate naysayers, and to be notable for her greatness in the world. As a woman entrepreneur, Asmait’s primary goal and passion are to help bring out the natural beauty in every woman, and to provide empowerment and inspiration to women worldwide by sharing the timeless wisdoms of her ancestors.

In gratitude to the female mentors and role models who helped her evolve into the woman she is today, Asmait is deeply committed to giving back and inspiring other women to courageously follow their dreams. She generously funds two Asmait Yohannes Scholarships for young women attending Nightingale Nursing School in Uganda. She also hosts an inspirational podcast, Inner Beauty, where she spotlights successful women entrepreneurs.